Looking at a few media trends in the digital era
Looking at a few media trends in the digital era
Blog Article
Having a look at a few of the current changes and developments in TV and digital content.
In recent years, with the growth of digital content, the way in which people take in media has changed substantially. For many years, standard television was the primary source of family home entertainment for the majority of people. Nevertheless, since the development of internet streaming services, many audiences are averting from scheduled tv, especially among younger individuals. Rather, worldwide more info media content analysis reveals that more people are purchasing memberships to streaming services, which strongly affirms the transformation in audience consumption practices. These services are popular for allowing people to enjoy the shows and movies they want, any time they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the appeal of streaming platforms as a prominent media consumption habit among viewers today. These changes show the move towards user-controlled viewing preferences in the industry.
In the existing digital age, smart phones have come to be one of the most common devices that individuals are using to watch videos and gain access to media. These days, many social media networks are providing limitless feeds of short, chains of videos, that are growing in appeal among smart device users. In fact, statistics show that that worldwide, mobile content consumption is on the rise, revealing that short form content is one of the fastest growing media trends right now. These platforms allow users to see a series of personalised material and react instantly, making these videos a lot more engaging and addictive than traditional media. Short form videos are also being used more often for news and educational purposes, not just for entertainment. Consequently, this trend is changing the way individuals are actively seeking for and counting on to receive information, in a faster, much shorter and more accessible format.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of internet streaming platforms and short form video content, the way in which people are getting their information is also evolving. People are increasingly turning towards online news sources, rather than viewing TV, to discover current worldly affairs. Nevertheless, at the same time, due to a continuous flow of information, individuals are coming to be overwhelmed by substantial quantities of content. In response to this, news organisations are re-engaging viewers by making short form content that is clearer and simpler to follow. Nowadays it is common to see news channels that have sizeable followings on social media websites. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this method has been necessary for supplying individuals with dependable and authenticated news sources, in a style they can readily relate to.
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